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Goal: Develop clear, compelling communication of membership benefits and advocacy impact while expanding outreach to broader communities.

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Objectives:

  • Redesign AROTA’s communication strategy by 2026 to include segmented email lists for students, new graduates, practitioners, and employers.

  • Launch AROTA’s presence on two new platforms such as TikTok, a podcast, YouTube, or Instagram Reels by 2026 to engage a younger audience.

  • Publish quarterly impact reports starting 2026 to highlight membership value, advocacy wins, and organizational growth.

  • Boost partnerships with schools and community presentations to reach at least 500 prospective OT students each year by 2027.